Trü is a powerful, all-natural, multi-purpose cleaner.

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Our Ingredients

Purified Water

Trü is made with pure, specially filtered water—and that’s really important.

Botanicals from organic citrus

Specifically, it’s a specially derived, natural extract from grapefruit.

Natural, food-grade carbonates

Including baking soda and sodium carbonate used to raise the water's pH.

What we DON’T put into Trü:

NO phosphates

Often used in fertilizers, pesticides and detergents, phosphates produce negative environmental impacts, and are responsible for the overgrowth of algae in our waterways.

NO sulfates

Sodium laureth sulfate (SLS) and sodium lauryl ether sulfate (SLES) are detergents shown to cause eye or skin irritation in experiments done on animals and humans.

NO dioxane

Dioxane irritates the eyes and respiratory tract, and may cause damage to the central nervous system, liver and kidneys. It’s also a known carcinogen.

NO bleach

Bleaches can react to generate chlorinated volatile organic compounds (VOCs) emitted during cleaning applications, some of which are toxic and probable human carcinogens.

NO ammonia

Considered toxic by inhalation and requires a hazardous safety permit for transport. Highly toxic to aquatic animals, and therefore classified as dangerous for the environment.

NO alcohol

Vapors irritate the respiratory tract and cause eye irritation. Skin contact may cause irritation with redness and pain. Prolonged exposure or ingestion produces narcotic effects.

Perfumes and dyes, be gone!

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As a new momma, my already kindled desire to use sustainable, non-toxic products became a roaring fire. I've found what I was looking for. Hallelujah!

Alison L.

Definitely a superior product to my vinegar, water and Castile soap! Really an impressive product. Cuts through grease and bathtub grime easily.

Anne S.

As a survivor of head and neck cancer I am very careful about products I use at home. I found using Trü to be so easy and such a joy—love the results!

Nancy W.