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About Trü

Trü is an all-natural, multi-purpose spray cleaner made entirely from food-grade ingredients. Trü is sold in a concentrated form that contains only high-purity water, botanicals from organic citrus and natural, food-grade carbonates. The product is safe and non-toxic, contains no harsh or unnatural chemicals, and is free from perfumes and dyes that can trigger allergies or sensitivities. Trü is environmentally friendly, cruelty-free and not tested on animals.

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About the Trü Team

We're a small, Ohio-based team of science fair award-winning artsy types who wanted a powerful cleaner we could use anywhere in our homes, which would be safe for our families and pets, and also good for the environment. Since we couldn't find an all-natural cleaner that worked well enough to satisfy our demanding specifications—we're really picky—we created our own. We called it Trü.

Trü is a joint venture between two Ashland, Ohio-based family businesses: Vista Research Group, LLC, the manufacturer of several patented water treatment technologies for healthcare environments, and 805 Creative, a full-service design and marketing agency.