Trü is a powerful, all-natural, multi-purpose cleaner.
Trü is completely safe and non-toxic, and made from 100% food-grade ingredients. And unlike many other cleaners—including many of the supposedly “green” ones—we’re up front with our complete list of ingredients (and even our kids can pronounce them all).
Trü is made with pure, specially filtered water—and that’s really important.
Botanicals from organic citrus
Specifically, it’s a specially derived, natural extract from grapefruit.
Natural, food-grade carbonates
Including baking soda and sodium carbonate used to raise the water's pH.
That’s it! And perhaps even more important than what we put into Trü is what we DON’T put into Trü—and never, ever will:
Often used in fertilizers, pesticides and detergents, phosphates produce negative environmental impacts, and are responsible for the overgrowth of algae in our waterways.1
Sodium laureth sulfate (SLS) and sodium lauryl ether sulfate (SLES) are detergents shown to cause eye or skin irritation in experiments done on animals and humans.2
Dioxane irritates the eyes and respiratory tract, and may cause damage to the central nervous system, liver and kidneys. It’s also a known carcinogen.3
Bleaches can react to generate chlorinated volatile organic compounds (VOCs) emitted during cleaning applications, some of which are toxic and probable human carcinogens.4
Considered toxic by inhalation and requires a hazardous safety permit for transport. Highly toxic to aquatic animals, and therefore classified as dangerous for the environment.5
Vapors irritate the respiratory tract and cause eye irritation. Skin contact may cause irritation with redness and pain. Prolonged exposure or ingestion produces narcotic effects.6